Andreia Chaves is shoely experimental
March 17th, 2011 § Leave a Comment
These are experimental shoes. As my brother would say, verrrrryexperimental in an Austin Powers meets Rodney Dangerfield kind of voice. Brazilian, Andreia Chaves, collaborated with Dutch product design wizards Freedom of Creation for the final look. They were first shown during NYFW and are now going east to launch in Asia in association with I.T Hong Kong as well as the opening of the new store I.T Beijing Market Comme Des Garcons. I don’t know if I could wear these rockin’ bad boys, but they are certainly worth looking and pondering this:
Described as a study of optical effect applied to shoe design, the ‘Invisible Shoe’ series explores the concept of invisibility though the ‘chameleon effect’ while the shoe’s reflective finished surface creates an obscured optical effect with each step taken. This innovative design greatly exceeds the primary function of the shoe, where “protecting” the foot also means “deleting” or “immersing” it into the environment.
I love it. Nerdy shoe theory.
All images commandeered from dezeen.com. Thanks y’all!
